Digital business cards are a great way to help businesses create a digital presence.
The card gives them an incentive to reach out to customers and help them with a digital strategy.
But it also can give you a headache.
Here are some ways to make digital cards more appealing.
Don’t use it as a ticket to the big event.
Many businesses don’t really have a big event they want to attend, but instead are more interested in how to get customers to their door.
That can be hard when you have a digital card.
Don, instead, use it to sell products and services.
“We’re not looking to go to a big party, but we’re also not looking for that extra revenue,” says Michael C. Golledge, author of the digital business cards guide.
That way, the card can sell more of the things the business wants to sell, such as its email marketing, online marketing, or digital marketing.
“I think that the digital card can be a very powerful tool to help people get their sales back on track,” he says.
Use it as an asset.
Even if the card is designed to be used by just one business, you can still get more value from it by creating other digital assets.
For example, if you’re selling a digital product or service, you might use the card to showcase it on a website.
Or you might have it displayed on a blog, blog post, or in a blog post itself.
“The card is a tool that you can use to really engage with people and get them excited about what you’re doing,” says Jennifer J. Dolan, co-founder of the business cards company Business Card.
“And then once they do that, they can really take the cards and use it at a point of sale,” she says.
Use digital cards to increase visibility.
The more people who use the digital cards, the more exposure you get to them, and that means more potential customers, says Jennifer Dolan.
“That exposure helps your business get more leads and leads you get more business,” she adds.
And by sharing the card, you’re helping your business increase its brand value.
“When people see you on a card, it’s not about just making money off of your business,” says C.P. Sridhar, founder and CEO of Pivotal Media Group.
“It’s about you becoming more valuable to the world and having your image on more people’s social media feeds.”
“The digital card is one of the best tools to help your business become more visible to potential customers,” says Jodi Vann, author, “The Big Book of Business Cards.”
Use them for marketing.
Digital cards are also a great place to help boost brand awareness and to make it more difficult for your competitors to compete with your business, says Gollendes.
“There are a lot of digital card companies that are already very well-established,” he adds.
“They just don’t advertise it very often.”
To make sure you have the right product to market, be sure to check out the card’s design, the brand name, and the company’s website.
“You can really do a lot with digital cards,” says Golls.
“So even if you have nothing in it, try to get out there and sell it.”
And if you want to build your business into a brand, look for ways to add value to your digital card with a marketing campaign.
Create a “brand guide” for your card.
This is a list of the top selling cards, along with a summary of their benefits and a photo that will show customers who’s buying them.
If your card is showing up on Pinterest, that means that the business has a lot going on.
It could be a photo of a salesperson at a business meeting, a sales event, or a promotional campaign.
The idea is to create a marketing plan for your business to stand out from the competition.
“What it’s really about is getting a little bit of extra value out of the card,” says Vann.
And, if your business is already doing well with Pinterest, “You want to make sure to make the card stand out and give people a reason to click on it,” she explains.
“Make it look like you’re trying to sell something.”
Use a digital marketing strategy to attract more customers.
There are many ways to use digital cards as a marketing tool.
You can use them to build brand loyalty and increase your sales, which can help you build your reputation, says Sridhars.
“Just remember that it’s an opportunity to get the word out,” she advises.
“Even if it’s just a link to your site, it can be an important part of your marketing plan.”
Use cards to sell new products and help businesses increase sales.
If you’re starting a new business, or want to grow a business, there are a number of ways you can make