“Digital marketing strategy has always been my focus, but now, as the industry evolves, I have a lot of confidence in it,” says Seth Rosen, co-founder and COO of the social network platform Reddit.
“I think that there’s so much innovation happening in the world right now, and it’s exciting to see the future unfold.”
The Reddit CEO has a long history with the company.
He joined in 2012, after Reddit’s parent company, Conde Nast, was acquired by Google for $1.5 billion.
That year, Reddit’s users collectively had a little over 6 billion daily page views.
At the time, Rosen says, Reddit was “one of the top five social networking sites on the planet.”
Rosen’s vision for Reddit was to “create a community that is connected and open to all and we wanted to be that.”
His goal was to make Reddit an extension of his life, and in 2016, he was hired by CondeNast.
“What I loved about working for Conde, in terms of how we built the company, and the culture we built, was that it was the only way to keep people focused,” Rosen says.
“It was like having a family, with someone around you every day who was like, ‘This is important.
This is what I care about.’
I felt like I was a part of that family.”
For years, Rosen and Reddit’s co-founders Alexis Ohanian and Steve Huffman ran the company as an independent team.
They were joined by former Conde co-CEO Matt Mullenweg, who served as a Reddit co-chairman from 2012 to 2016.
In 2016, Reddit announced it would acquire the content management software company Upworthy, for $500 million in cash and stock.
In addition, Reddit bought Reddit’s video-sharing platform Vine in 2018 for $400 million.
In 2017, Reddit also acquired the popular messaging app Slack for $600 million.
Reddit’s acquisition of Slack was the first major shakeup in the company’s structure, and its acquisition of Reddit was one of the biggest in history.
Rosen says that the new culture and company leadership is what’s changed for Reddit.
He says that Reddit is “much more open to the idea that we can help people be more efficient and help them get more out of their life.”
“I’m very excited to be a part for the next year and a half, and I think we’re going to make a lot more of the things that we’ve been able to accomplish over the last five years,” he says.