CNBC Digital is about to get its own calendar, digital kitchen scales, and digital coupon system.
The acquisition will be made by Digital, the digital marketing company that has recently been valued at more than $50 million by Yahoo!
CEO Marissa Mayer.
The company’s digital calendar will have a unique feature that is similar to the calendar that Mayer introduced with the Yahoo!
Calendar, which allows users to schedule events that they can view in real time.
In addition to calendars, Digital will have digital coupons that are also tied to events.
Digital also plans to create a new category of coupons that will allow people to purchase more coupons and events for a discounted price.
For its part, Digital has raised more than a half billion dollars from investors including Fidelity Investments, Andreessen Horowitz, Kleiner Perkins, and others.
It’s not the only acquisition to take place on Mayer’s watch.
Mayer has also taken a hands-on approach to the company’s marketing efforts, as the CEO has taken over the day-to-day management of the company, and Mayer has become one of the biggest digital influencers in the tech industry.